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Top 10 Reasons Homes Don’t Sell and What You Can Do About It

By Shannon Biszantz on December 13, 2017
in The Buzz

Top 10 Reasons Homes Don’t Sell and What You Can Do About It

Know the possible reasons behind the long days spent on the market of your precious home and what needs to be done.

Real Estate in San Diego is constantly shifting, and this year has seen the highest increase in the median home price in over a decade. While this may be the best time to place your house on the market, make sure that you plan well prior to putting your house up. 

Here are the top reasons why homes don’t sell and what you can do to avoid making those mistakes!

1. Photo Presentation

Agents often use the exterior of the home as the first photo a buyer looks at. The most compelling part of a home usually is the pool, view, interior etc…not the front..so why would you use a bland exterior photo of the front?

Solution: Use the five best pictures of your home as the first five photos. Most people that have clicked through the property’s top five photos will continue to click away to see the others.


2. Setting the Price Band

It’s a habit for most people list their homes with prices that have 9’s instead of whole numbers. For example, instead of listing a property at $300,000, its more commonly set at $299,999. This is a major mistake! The way most real estate websites and apps work are to set their price bands to end in whole numbers. 

For example, Zillow’s price bands are in whole intervals of $50,000,  which means that if you do a search starting with $300,000, you would search for houses priced from $300,000 to $350,000 and so on.

When a home is priced at $299,999, none of the buyers searching from $300,000 to $350,000 would see the home in that search. And what makes it worse is that the lower price band buyer is already at their limit, while the higher price banded buyer is just at their starting point. If the property is on the market for $300,000, both sets of customers would be able to see the home in their search.

Solution: If possible, price the home in a way that it spans both price bands.


3. Doing Your Research

Make sure that you have done your research, especially when it comes to selling your home. Few real estate agents or FSBO sellers check to see if there are any open permits, violations, or additional liens on the property. Imagine being less than a week from closing and then finding out that there’s still a pending challenge with the home. 

Solution: Make sure you have your attorney or Realtor guide you in the right direction. Always do your due diligence on your home before putting it on the market.


4. Social Media as a Marketing Strategy

Social media looks like an easy tool to use for marketing.  In truth, it is difficult, too involved, and highly complicated to target the right audiences and use compelling footage to get that buyer to click on your listing. That is what it is all about! Too much info provided by an agent online takes away the intrigue, mystique, and attractiveness of a listing. 

Solution:  This solution is a lot more complicated compared to others. The important thing to do is to not give all the information in the ad. Treat it the way you would promote a movie: provide a great preview and you get people excited about watching the whole film. Make the buyer so interested they are compelled to call your agent for more information!  


5. A Photo Ready Home

Attract your buyer immediately with a dynamic first impression! Don’t rush to get your house on the market until it looks pristine… would you have a party and leave out cleaning your home for guests? Of course not… so why present a home to millions online that do not look its absolute best? Believe me, presenting it right may take a week or so longer but will add much more money to the bottom line.

Solution: Take your time. There is no need to hurry when it comes to getting your house on the market. Spending more time upfront in getting the home staged, personal photos removed, and decluttered, and you will make a great first impression. 

The start of a listing is the best time to leverage in GETTING THE BEST PRICE and attracting THE MOST INTEREST. Make sure you take that advantage! Ask your agent if they can give you professional staging advice and have recommended contractors who can help get your home ready in the soonest possible time.


6. Choosing your Agent

A lot of times, making the decision in hiring an agent is determined by convenience or cost. However, remember that it is important that the person you hire is in tune with what you want AND with what is marketing savvy. 

Plan out specific questions and do your interviews. 

  • What is their marketing plan? 
  • Is it innovative? 
  • Do they know the factors outlined above? 

Do not make the mistake of hiring an agent simply because they’re a relative or a friend, or just someone who gives discounts. It is true that you need someone you can trust, but finding an advisor you can trust AND who knows what they’re talking about is far more important!

Solution: Take your time in doing interviews. Find a realtor with an effective marketing plan of action and with proven results and testimonials from satisfied clients.


7. Setting Your Network

A common practice among some agents is to send an email blast to every client and Realtor in their contacts for every listing they have on sale. This may seem like a good idea, but the reality is it’s not. More often than not, a large number of people on a group blast who aren’t interested in the email for a number of reasons: 

  • They could live in a different area 
  • They might not be interested in looking at listings at the moment
  • They’re simply not interested in the topic

The problem with this process is that over time when people keep receiving emails they don’t find interesting, they will begin to ignore every incoming message from the sender. 

This would mean that when they DO receive an email they might like, it would be easily missed. Also, if enough reports of spam are communicated by those receiving the emails, that sender can be blacklisted, which means that future emails will automatically go to the spam folder.

Solution: Categorize the recipients who receive your email.  Not only does it make more sense to send an email related to a person’s interest once a week, sending smaller targeted email campaigns (also known as bursts) to relevant groups will also increase the open rates substantially. A higher open rate means your emails will have a much lower chance of going to a spam folder and a much higher chance of engagement and connection and being of VALUE!  


8. Making it Professional

An average agent doesn’t have a budget to do marketing the right and proper way. Many will take the property photos themselves using their phones or digital cameras. If they make a video, they usually do it on their own and more often than not it will be a slideshow with still photos. 

We now know and understand that a seller only has one chance to make a great first impression. Thinking that you’re saving by not hiring a professional to do your photos and videos is a HUGE mistake! 

Using professionals to take and make your presentations only show how much you pay attention to detail. Browse through our photos and compare it to others in the market, and you will see that we place a premium on making sure that you put your best photo forward!

Solution: Spend on professionals! Presentation matters! Not only do beautiful photos and videos attract more attention, the current algorithm in Facebook actually causes it to be seen by more people once more people click or view them. 

Allocating a budget to do it right the first time will save you money in the long run by getting your home sold faster.


9. Being Show Ready

In today’s hustle and bustle world, time is more important than ever. In making the most out of a potential buyer’s time, an agent may schedule multiple showings. Not only does it make things more efficient, it also ensures that the buyer is presented with more options to choose from. 

Unfortunately, if your home is not available when asked, that buyer’s real estate agent may or may not actually come back another day.

Solution: Make sure your house is always show-ready. Losing even a single opportunity to show your house means losing one potential buyer! Have a plan that covers all possibilities should your home need to be viewed on short notice. You can also give the Realtor a key to the home, so they or a team member can show the home when no one is available.


10. Changing Your View

With the numerous home automated sites available, most of the time sellers and agents may look at the current estimates and average them out to get a list price for the home. They may also look at previous sales and determine the listing price based on them. 

So what’s wrong with these methods? 

They can be INCONSISTENT. Automated sites’ estimates are sometimes off the mark, either being too high or too low. One excellent example is when Zillow’s CEO, Spencer Rascoff, sold his home. He actually sold it forty percent less than the Zestimate.

Solution: Use a buyer’s eyes when looking at your home. Remember that there are also individuals in the market who not only WANT to sell but HAVE TO SELL. Review the current competition for the subject property, the similar properties that have recently sold, and the direction the market is heading. Look for an agent who is aware of all of these things and get your home sold in the quickest time frame possible.

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Encinitas

By Shannon Biszantz on December 12, 2017
in The Buzz

Encinitas – The Beach City

Encinitas is a Spanish name that means “little oaks”. With the rugged coastal terrain and a small beachside area, you can find a lot of offerings from mix businesses and housing styles in our community.

We are also a home to several private equestrian facilities, a golf course, boulevards and tree-lined streets. A place for unusual stores, shopping centers and restaurants where you can spend your days and evenings which,  is what we also boast a lot of.

Eating impeccable dishes is a habit that most of us are guilty of. I, myself is a fan of lavish and mouthwatering dishes. I cannot help but explore more of what restaurants can palatially offer me. And Encinitas offers nothing more but splendid dishes served impressively good.  

20 schools in total can be found in our city. Oak Crest Middle School is one of the highest rated school.(Based on Zillow’s school reviews for Encinitas)  Our public schools are part of Encinitas Union Elementary School District or San Dieguito Union High.

Our Public Transportation is being run by NCTD (North County Transit District). Breeze bus connects you to Carlsbad, Solana Beach, Oceanside and Escondido to San Diego. Whilst most of our residents prefer to travel via their own car.

Take part in exploring our secret gems, who knows, you might find our city to be the best place to retire or spend the rest of your fruitful years with, just like what most of our locals did.

image source: Commons.wikimedia.org

 

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6 Reasons to love this Home (and more!)

By Shannon Biszantz on December 12, 2017
in The Buzz

You’re going to love this home with the parties in the private zen backyard and the cozy nights near the fireplace. Here are eight things I love about this house!

If you’re looking for your dream home, this stunning residence connotes luxurious living from inside, as well as, outside. Beautiful and meticulously designed, this home will definitely impress even the pickiest buyer. And if you’re the “Seeing is Believing” type, then you may want to check out our Open House on Sunday, September 3rd from 1 PM – 4 PM. 

Now with a Massive 🔥$20,000 PRICE REDUCTION!🔥

6964 Blue Orchid, Carlsbad, California 92011
5 Beds | 4 Baths | 3,306 sqft
$1,165,000

And just in case, you need a little more convincing, here are the things I love about this home!

1. The classic exterior of this home is always inviting and definitely an admirable sight.  

2. The entrance with meticulously designed living room will make a lasting impression on visitors as it leads off to the dining room and kitchen.

3. The gorgeous granite gourmet kitchen with stainless steel appliances, pantry, a side table and another living room with a fireplace is an entertainers dream.

4. Rooms in majestic colors and hues. Perfectly set up rooms in a perfectly designed home.

5. Spend your lazy summer days in your private professionally landscaped backyard.

6. Did I mention the view?

Live in the lap of luxury at this Aviara Beauty! Ocean views and West facing orientation at this stunning home. It’s truly the luxurious residence you have been waiting for! Experience model perfect, Aviara living in this highly desirable neighborhood, sought after Aviara Oaks Schools and easy walk to shopping, Cinepolis, library and more. With well-appointed interiors and a gorgeous backyard, who can resist this stunning Panoramic Ocean Views right outside your front door!

 

6964 Blue Orchid

Carlsbad, California

VIEW DETAILS

 

Buying a home in San Diego North County?

If you would like to meet with me to start planning your goals to buying… From Single Family Homes, Condominiums to townhomes and more, I am positive we can find the right home for you. Visit our website to view real estate listings in the area. Call me at 619-417-4655 or email Shannon@ShannonBiszantz.com.

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Top Rated Schools in Encinitas

By Shannon Biszantz on December 12, 2017
in The Buzz

Top Rated Schools in Encinitas

Every parent wants the best for their children. Especially when it comes to education. That is why it is important to choose a school that can nurture and develop not only a child’s intelligence but also their emotional quotient. In Encinitas, we have these top-rated schools to help your children become the best they can be.

Flora Vista Elementary School

  • 1690 Wandering RoadEncinitasCA 92024

Image Source: Films You Feel

We love our neighborhood school. There is such a great sense of community and the teachers are always going above and beyond!

Submitted by a parent · January 10, 2015

We love Flora Vista! My three children are receiving a great education from the dedicated and loving staff. The parents and PTA work tirelessly to ensure a high level of support. We feel very lucky to be in this sweet, little school!

Submitted by a parent · January 03, 2013

El Camino Creek Elementary School 

  • 7885 Paseo AlisoCarlsbad CA 92009

El Camino Creek is a wonderful place for growing, learning, and exploring. My children have had excellent teachers. The entire staff and principal are dynamic, engaged, and invested in making ECC the wonderful place it is. The parents are involved and helpful.

Submitted by a parent · June 06, 2017

El Camino Creek has been an excellent school for our kids. Principal and parents are very involved. If I must say something that bothers me is that certain parents (those that are in the loop or former Vice Principals with kids attending the school) ALWAYS get the best teachers. This really is not fair. It is so obvious. Otherwise, very happy with the school.

Submitted by a parent · February 05, 2014

Oak Crest Middle School 

  • 675 Balour DriveEncinitasCA 92024

Image source: Oak Crest Middle School

Both of my kids went to Oak Crest and had wonderful experiences. They were challenged and yet felt very content and safe at that school. I’d recommend it to anyone with middle school aged children. We couldn’t be happier with Oak Crest.

Submitted by a parent · July 10, 2015

My two children have been through Oak Crest and we could not be happier with our experience there. The principal, counselors and teachers have been just terrific. When we have had issues, the staff has been incredibly responsive and they have provided an excellent, safe environment for learning and social development for our kids. They both loved their time spent at OC.

Submitted by a parent · January 06, 2010

Diegueno Middle School as one of the Top Rated Schools in Encinitas

  • 800 Santa Fe Drive, Encinitas, CA 92024

Very pleased with the school. The staff is very welcoming. Excellent communication between parents & staff. As far as academics it’s too early to say, we just moved to the district.

Submitted by a parent · October 28, 2012

This school is welcoming, and the staff is caring. Our family moved here from another state, and my daughter started mid year. After only a few days, she made a nice group of friends and is very happy at this school. She is also doing well academically and the teachers are understanding and supportive concerning any gaps in instruction between her previous school and this one.

Submitted by a parent · May 14, 2010

San Dieguito High Academy as Top Rated Schools in Encinitas

  • 800 Santa Fe Drive, Encinitas, CA 92024

Image Source: Wikimedia Commons

We are delighted with the school. My son made friends right away, even though he was coming from a private school and knew nobody. The program is rigorous, they have a great selection of foreign language classes at high levels, plenty of honor classes and we are very happy with the teachers and the incredibly friendly administration.

Submitted by a parent · February 07, 2014

LOVE the quarter system and clubs. Great Teachers and Parent Involvement …. fosters students motivation and nurtures leadership skills

Submitted by a parent · January 18, 2014

I absolutly love this school! What first attracted me to this school was the friendly atmosphere, and I can honestly say that my first expectation has been lived up to. I have always been a bit of the “odd-man-out” in all of my school experiances but at SDA I always feel like I am accepted and welcomed. I have yet to meet one person that has been judgemental here. On my first day i was surprised to see that everyone of the returning students would not hesitate to show you where any of your classes where and most even carried maps of the school! I am so glad that I came to SDA!

Submitted by a student · December 15, 2012

 

Why we have Top Rated Schools in Encinitas

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Top Rated Schools in La Jolla

By Shannon Biszantz on December 12, 2017
in The Buzz

Top Rated Schools in La Jolla

 

Education is an essential tool in a child’s life. It is something that he should enjoy, take control of and make rooms for his physical, emotional and intellectual development. That is why it is very critical to choose wisely as to which school your child has to go. In La Jolla, we do have these Top Rated Schools in La Jolla where your children can experience fun while learning.

 

Torrey Pines Elementary School 

  • 8350 Cliffridge Avenue, La Jolla, CA 92037

Wonderful new principal and teachers. High standards are above grade average compared to other schools. Principal Ott strives to include equity and inclusivity at the school and appreciation of diversity in the curriculum.

Submitted by a parent · April 16, 2017

Excellent school with great teachers and students. Both of my kids love it. Great location too.

Submitted by a parent · March 15, 2015

Bird Rock Elementary School 

  • 5371 La Jolla Hermosa Avenue, La Jolla, CA 92037

The best elementary school ever! My daughter was there for 4th and 5th grade awesome expirience

Submitted by a parent · June 16, 2017

One word – Exceptional. My son started attending kindergarten this year and thus far my wife and I have been very impressed by the teachers and the exceptional parent involvement and support for the school. The parents of this school have a sense of entitlement and if the school needs anything we all contribute whether it be with our time or financial support. This year the school will raise approximately $250,000 to pay for additional teachers and to support programs for the children. When school lets out daily you will see almost every parent standing outside the classrooms to pick up their kid.

Submitted by a parent · November 29, 2008

La Jolla Elementary School 

  • 1111 Marine Street, La Jolla, CA 92037

Image source: LJES.org

Love everything about this school. Terrific parent involvement is why this schools is tops. The children have so many projects, I’m always excited to see what’s next in store.

Submitted by a parent · August 28, 2016

The best thing about La Jolla Elementary is the sense of community. There are so many wonderful families and parents that volunteer. The School Site Governance has a good vision for the direction of the school and focuses on ways to make the students healthy, active, and engaged. My son likes to participate in the before school Run Club. The principal, Ms. Tripi, can be hard to reach but that is because she is busy being an instructional leader. She knows each of the students by name!

Submitted by a parent · September 18, 2014

Preuss School Ucsd 

  • 9500 Gilman Drive, La Jolla, CA 92093

This school is great, students are prepared for college education, principal attends all student activities, parents are motivated to get involved in their children education and are welcome to participate in school activities too, the school is ranked as one of the best in the nation and which is best this school is for low income families.

Submitted by a parent · April 25, 2014

its great for my children they are almost ready for college just one more year.

Submitted by a parent · August 10, 2013

It helped me get to college and it is a great school that encourages low income students to follow their dream of getting to college. The students are amazing and they are one of the most hardworking that I know of. The school does not have a lot of money, and these students need it. Their main goal is to be successful and attend the college of their dreams, they just need a little help with the school budget and this would help out a lot! (:

Submitted by a community member · October 10, 2010

Why we have the Top Rated Schools in La Jolla

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16236 San Dieguito Road, Suite 4-12,
Rancho Santa Fe, CA 92067

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Office: 858-755-0075




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